Growth strategy for healthcare, shaped from inside the industry.
Advisory for pharmaceutical, medical devices and digital health organisations on go-to-market, communications and innovation.
What I do
Three ways to work together
Depending on what's needed, engagements run as an ongoing retainer or support through a specific project.
Go-To-Market
Market entry sequencing, launch planning and access strategy, grounded in market realities — not a generic playbook.
Communications
Brand advisory and communications engagement, including measurement approaches that tie program activity back to business impact.
Innovation Advisory
Commercialisation support for digital health, MedTech and diagnostics companies — accelerator applications, partnership strategy and investor narrative.
How an engagement runs
It's the structure I know best, and it happens to fit strategy work too: understand before you commit, align the plan, then execute.
Discovery
Understand what's actually going on
Stakeholder interviews, a look at the competitive landscape, and an honest view of what's blocking growth or approval.
Build
Build a plan that fits your requirements
Positioning, sequencing and developing an approach that is aligned with your team before it goes for execution.
Activation
Run it, and watch what happens
Hands-on support through rollout, with enough measurement in place to know what's working and adjust the rest.
Selected engagements
Case studies
Client names are left out to protect confidentiality.
Built a measurement framework for a global biotech's regional team
Developed and rolled out a measurement framework across 6 markets covering key corporate affairs programs — measuring outcomes and communicating impact effectively.
Health marketing, reviewed for what actually holds up
Evaluated AI-generated health marketing content — patient support programs, CME, launch campaigns — for clinical accuracy, regulatory fit, and commercial effectiveness.
Communications strategy for a multinational vaccine portfolio
Led communications messaging for a disease awareness campaign to encourage more elderly to speak to their doctors about immunisation options.
Go-to-market strategy for an AI-enabled psychiatric triage platform
Worked on commercialisation strategy, including accelerator applications, for a digital therapeutics platform expanding into the U.S. market.
What clients say
Testimonials
Since the launch of GetCopayHelp, Sathya has been instrumental in shaping our go-to-market engagement strategy with pharmaceutical companies. From the initial test concept through to product UX, she has provided strategic guidance on value proposition development that has helped us acquire new leads and drive stronger customer engagement.
Anoj Viswanathan
Co-Founder, GetCopayHelp
Having partnered with Sathya across multiple digital health programs — first during her time leading health strategy at Ogilvy, and as a business consultant with Hello Health Group — I have seen firsthand the unique value she brings. Sathya combines a deep understanding of the health ecosystem with sharp client leadership and patient-centric insights.
Hien Lane
Business Advisor, Hello Health Group
Working with Sathya has been invaluable in shaping Eyeviser's marketing strategy and engagement approach. Her deep healthcare expertise helped us identify how to stand out in the highly traditional and crowded eye healthcare space, giving us a clearer path to differentiation and growth.
Weiwen Chen
Founder, Eyeviser
About
18 years in the industry
I've worked both inside and outside pharmaceutical, medical devices, digital health and government organisations. I know the decisions my clients face because I've sat on both sides of the table.
I bring strategy that works in the real world — compliant, practical and built to execute.
Education
Career
Let's talk
Have a problem worth solving properly?
I keep a small number of engagements running at once. Send me a note about what you're working on and I'll tell you honestly whether I'm the right person for it.